The Pitch Show
A Business Pitch Competition Like No Other

Quiaufa "Sherri" Royes is Executive Chef and Owner of Quiaufa's Kitchen. She grew up in the Brownsville area of Brooklyn, New York. From a young age, she learned to cook with her grandmother and studied The Food Network programming. She founded Chef Sherr's Catering LLC in 2014, with a focus on preparing international soul food. Quiaufa's Kitchen now focuses on providing healthier versions of traditional southern cuisine, with health-conscious dietary features such as reduced sodium and sugar alternatives. In Quiaufa's Kitchen, soul food means food that makes you feel at home. On the use of the $1,000 she won at the Back-to-School Edition of The Pitch Show, in May 2023; I used the prize money to rent out the space to teach my plant-based cooking class. I also used it to buy supplies for the class such as knife sets, oven mittens, spatulas, peelers, and garlic pressers. I purchased the ingredients for my lesson as well as plates, and utensils. Lastly, I used it for pantry staples also known as seasoning. I purchased herbs, spices, vanilla, and vegan mayo. Winning the prize money was essential to my business because it made my goal a reality. It helped me to do something new with my business that I haven't done before. The prize money helped challenge myself in a way I haven't before. Most importantly it helped families learn how to cook healthier meals in their homes.